Brighton & Hove, UK
Brighton & Hove, UK
Performance marketing at TagMango
TagMango is a YC20 SaaS platform that helps creators monetize their audiences directly through courses, workshops, and digital products, with built-in landing pages, payments, video hosting, and community tools.
Results
Organic Views
1
M
Followers
30
K
Some Examples
Social Content
Scroll-stopping social videos and posts.
Paid Ads
High-converting campaigns that scale.
Newsletters
Emails that build trust and loyalty.
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Kim Granger
Summary
The Problem
TagMango’s social presence was under-leveraged, with limited founder visibility and inconsistent short-form content across Instagram and Reels. Engagement was volatile, creator education was fragmented, and the brand lacked a clear narrative around how creators could monetise directly.
The Solution
I helped launch founder-led personal branding through consistent Instagram Reels and educational short-form videos that broke down creator monetisation strategies, cohort-based courses, and TagMango’s all-in-one product.
Content focused on storytelling, tactical creator tips, and transparent founder insights.
Results:
- +110% follower growth in 12 weeks, 900k reel views, 4.8% engagement rate.
- Founder-driven distribution turned attention into inbound demand.
- 2.6× increase in creator DMs and sign-ups, 180+ inbound enquiries, profile CTR up 42%.
