Social marketing at Bacca Bucci
Bacca Bucci is a D2C footwear brand. I was part of the team that rebranded it through a social-first content strategy, refreshing its visual identity and driving growth across Instagram with high-performing Reels and creator-style storytelling.
Results
Some Examples
Social Content
Scroll-stopping social videos and posts.
Influencer M'ting
Collaborated with creators to grow brands organically.
Paid Ads
High-converting campaigns that scale.
Re-branding
Refreshed brand identity for modern audiences.
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Summary
The Problem
Bacca Bucci’s social media presence lacked a consistent visual identity and narrative. Content was product-heavy, engagement had plateaued, and the brand wasn’t clearly differentiated in the competitive D2C footwear space.
The pages needed sharper positioning, trend-led content, and a stronger lifestyle-driven voice to connect with younger audiences.
The Solution
Our team led a social-first rebrand focused on upgrading visual direction, refining tone of voice, and introducing high-performing Reel formats across Instagram.
Content pillars included:
– Sneaker styling and lifestyle edits
-Performance-led product storytelling
-Trend-jacking Reels and hooks
-Creator-style UGC formats
Results:
+85% follower growth in 10 weeks, 1.1M Reel views, 5.1% engagement rate.
2.3× increase in profile visits, CTR up 38%, website traffic from social up 46%.
