Growth marketing at Eequ
I led social media and content marketing at Eequ, a B2B SaaS platform serving UK councils and education providers. My work spanned strategy, content, paid campaigns, and performance tracking, with a focus on driving engagement and inbound growth.
Results
Some Examples
Social Content
Scroll-stopping social videos and posts.
SEO
Content that drives organic growth.
Paid Ads
High-converting campaigns that scale.
Newsletters
Emails that build trust and loyalty.
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Summary
Across 3 quarters, I led growth-focused marketing initiatives at Eequ to drive client adoption and sign-ups for the platform.
The campaign blended short-form content on Instagram, TikTok and LinkedIn, SEO-led inbound strategy, and targeted paid outreach aimed at local authorities and education providers.
Short-form & Social: I created founder-led videos, product walkthroughs, and programme explainers focused on HAF and SEND use cases.
Results: +120% engagement, 60+ inbound leads.
SEO & Content: I produced high-intent blogs and landing pages around council procurement and booking software.
Results: 2.5× organic traffic, 10 keywords ranking top three.
Paid & Sales Enablement: I supported LinkedIn campaigns and sales materials to convert interest into signed councils.
Results: £350k pipeline influenced, CPL down 30%.
